For seventy years (since 1927), the program of Rotary has been carried out on the 4 Avenues of Service (originally called channels). These avenues closely mirror the four parts of the Object of Rotary.
focuses on the opportunity Rotarians have to represent their professions
as well as their efforts to promote vocational awareness and high
ethical standards in business, from offering career guidance in high
schools, to seeking ways to improve conditions in the workplace.
* Vocational Awareness
* Vocational Awards
* Vocations at Work