Centennial Birthday Message from RIP Estess & New Global Image
Order RI president's centennial birthday message on DVD/VHS RI President Glenn Estess has prepared a video birthday message for clubs and districts to use in conjunction with their upcoming centennial celebrations. This message is available gratis, upon request, in either DVD or VHS format. Each Rotary district and Rotary club may order one unit. (Limit one per Rotary club/district.)
For more on the Rotary Centennial, visit the official centennial Web site. A new Global Public Image Campaign is Under way Clubs and districts across the world
are participating in a global effort to promote more awareness about
Rotary’s ideals and humanitarian programs. Rotarians can use a media kit that features a CD-ROM specially produced for the campaign to obtain gratis or low-cost placements with their local media. The CD-ROM contains television and radio public service announcements as well as print, Web, and outdoor ad designs with a polio eradication theme. Rotarians can order a free copy of the CD-ROM by sending a fax to the Rotary International warehouse at 847-866-3276 and requesting item #608. Individual kit elements can also be downloaded via the Effective Public Relations download area. Official Celebration Begins Rotary International Guidelines on Project Names: To District Governor's: As you know, one year from now we will be celebrating Rotary's 100th anniversary. Clubs everywhere have been challenged to make this coming year special by launching highly visible service projects for everyone in their community to see. Clubs across the land have responded most enthusiastically by creating or sponsoring commemorative parks, camps, youth centers, libraries, shelters for the needy, and a myriad of other worthwhile and much-needed facilities for the direct benefit of all in the community. These projects will not only provide valuable services for the community, but will create outstanding public relations for Rotary as well. In sponsoring these facilities, many clubs have given them names that include the word Rotary. "Rotary" is a trademark owned by Rotary International for the use and benefit of the clubs and districts under certain guidelines adopted by the RI Board. Unfortunately, some of the facility names are not in compliance with RI Board policy concerning the use of the word Rotary. Clubs have used the word Rotary without further qualifiers, which are necessary to tie the project to the local club or district that sponsored it. When used alone, the word Rotary means Rotary International. Thus projects with names such as "Rotary Park" imply that the park is sponsored by or under the direct control of Rotary International, when such is not the case. Moreover, the local Rotary club that did sponsor the park is not given due credit for it. Following the Board's guidelines for the use of the "Rotary" mark helps to protect the organization's right to own and protect this mark for future generations of Rotarians. As you will recall, this subject was covered in detail at the 2003 International Assembly in Anaheim, and all governors were provided with specific instruction and materials for counseling clubs on the proper use of the Rotary name and emblem (Rotary Marks). The basic policy on this subject can be found in the 2001 RI Manual of Procedure, chapter 19, pages 171-178. An excerpt from that policy is also attached. Since some of these projects involve the erection of buildings or other permanent structures, I also have enclosed the Board's guidelines for these types of projects. As Rotary's official representative in the district, it is your responsibility as the district governor to uphold the rules of the organization, and to correct and assist clubs as needed when they have violated these rules. Compliance with this Board policy by all clubs is especially important as we approach Rotary's centennial. You are asked to review the policy with the clubs in your district, and to assist them in the correction of any club projects that may have been misnamed. Should you have any questions about the policy, or need assistance with suggestions for alternative names that would be in compliance, your CDA representative is ready to assist you, as am I. Thank you for your cooperation and assistance in this important matter. Sincerely, Frank Stryczek, Jr. Manager, Club and District Administration - Pan America |